Profile
Andrey Voronkov
Founder at YOY.Group. I build operating systems for modern commerce — from trading cadence and store execution to automation, data, and customer loops. UK-based. Shipping first.
Background
20+ years across fashion retail operations in the UK and international markets — spanning store leadership, multi-site ops, franchise portfolios, and P&L ownership. I package the work into systems teams can actually run: cadence, controls, and proof.
- Executive MBA (Fashion): Fashion Business School, London College of Fashion (University of the Arts London).
- PG Cert: Fashion Buying & Merchandising (London College of Fashion, University of the Arts London).
- Chartered Manager: Strategic Management & Leadership (CMI).
- Languages: English, French, Russian.
Focus
- Retail Operator: Trading cadence, store performance, franchise governance, openings, and end-to-end operational discipline.
- Agentic Commerce Systems: Bounded automation, decision guardrails, and auditable workflows across retail and ecommerce operations.
- Culture → Commerce: Translate signal into legible product, drops, and retention loops that hold under scale.
Selected experience
- Retail Management Consultant — multi-brand fashion (UK + Europe): Operational stabilisation, value chain improvement, and scalable operating systems.
- General Manager (Europe) — P&L ownership: Growth planning and execution across D2C and wholesale; reporting to board-level stakeholders.
- International Franchise Retail Manager — 100+ locations: Partner management, standards, and operating discipline across a distributed estate.
- Head of Retail (UK) + European Retail Ops leadership: Store performance management, openings/closures, and execution at scale.
Full chronology lives on LinkedIn.
Now
YOY.Group is the public authority surface. Work ships as Proof. Anything else is noise.
“Agentic” here means bounded automation under explicit governance — not black-box autonomy.
Principles
- Shipping first: Small releases, tight loops.
- Proof over theatre: Logs, before/after, trace.
- Systems beat heroics: The machine must run without you.
FAQ
This page refers to Andrey Voronkov, founder of YOY.Group (UK). Not affiliated with the computer scientist Andrei Voronkov (University of Manchester) or athletes with the same name.