YOYYOY

Services / Creators

Creator operating systems that ship on schedule.

YOY installs a release machine: calendar-driven drops, reliable shipping, and a relationship layer that compounds beyond platforms.

What this is

  • A repeatable release cadence tied to your real calendar (shows, drops, content moments)
  • A shipping system that doesn’t collapse into manual work
  • A relationship layer that compounds beyond platforms

Capabilities

We install a small operating layer, then iterate against reality.

  • Cadence design

    Turn moments into a runnable plan — owners, constraints, rhythm. No wishful thinking.

  • Release system

    Define what ships, what’s limited, what’s recurring, and how access behaves.

  • Relationship layer

    Opt-in capture and follow-ups that feel human — built for long-term retention.

  • Operational hardening

    Support posture, refunds/returns expectations, and failure modes so the system survives attention.

  • Membership (optional)

    Gated access only when it materially improves retention and community quality.

Fit

Good fit

  • Artists, DJs, creators with an active calendar and real audience motion
  • Teams that want consistency without building a large ops function
  • Managers / agencies who need a repeatable system across multiple talent

Not a fit

  • One-off releases with no cadence
  • Purely aesthetic brand work with no operating layer
  • Hype-chasing experiments without ownership or follow-through

How to start

Timeboxed. Practical. Built around constraints.

  • Cadence diagnostic (timeboxed)

    Map the next 8–12 weeks and turn it into a runnable release plan.

    • Constraints + ownership map
    • Release calendar (what / when / why)
    • 30-day sprint plan with risk gates
  • Release system sprint

    Install the minimum system required to ship reliably.

    • Release structure + rules (limited vs recurring)
    • Launch gates + access behavior
    • Support + customer comms posture
  • Relationship layer (optional)

    Add a clean opt-in layer that compounds without annoying your audience.

    • Entry flow + retention basics
    • Post-release follow-ups
    • Simple reactivation tied to real moments

Readiness

Not sure what to fix first? Start with a short readiness score. It clarifies scope and routes you into the right lane before any work starts.

FAQ

  • Who is this for?+

    Creators and teams with a real calendar (shows, releases, content moments) who want a repeatable way to ship — without building a big ops function.

  • Who is this not for?+

    One-off merch with no cadence, or teams looking for aesthetics-only work with no operating layer.

  • What does success look like in 30 days?+

    A runnable release calendar, clear rules (limited vs recurring), and a support posture that reduces manual chaos.

  • Do you run ads or do growth marketing?+

    Not as the core offer. We build the operating layer — cadence, release rules, relationship capture — so growth compounds instead of resetting.

  • Do I need Web3 or tokens?+

    No. Everything is Web2-first. If access or provenance improves retention later, we add it deliberately.

  • How do you work with managers or agencies?+

    We install a repeatable system you can reuse across talent: cadence, release rules, checklists, and a minimal relationship layer.

Next steps

Send a short note: your next 8–12 weeks, your current release setup (if any), and what success must look like in 30 days.

Build the system first. Add optional layers only when they improve outcomes.